"A kaleidoscopic city of merry-making soon will rise in Balboa Park, where the Exposition opens May 29. The amusement zone of America's Exposition will present an unrivaled group of fun attractions culled from every part of the world. Bookings are being handled by J. Ed Brown and William (Bill) Barie, noted showmen, who are in charge of shows and concessions for the Exposition. The midway will be 1200 feet long and 350 feet wide, with a 40-foot pavement through the center. The 2400 feet of frontage will present the best shows in existence. Lew Dufour and Joe Rogers, who scored a great hit at the Chicago world's fair with their shows, will produce new and greater shows at San Diego. Their units will include the "Crime Does Not Pay" show, "Two-Headed Baby," "Life", and the "Snake Farm". Dufour and Rogers are also producing shows at the Brussels, Belgium, exposition.
Final plans for the Ripley "Believe-it-or-Not" show are now being formulated by J. Dwight Funk, who announces that the Ripley show at America's Exposition will far surpass the previous Ripley productions. Funk and his partner, Frank Zambreno, will personally manage the "Believe-it-or-Not" show. They also will be co-producers of the "Sensations" unit, an illusion show created solely by the refraction of light and without the use of mirrors. Twenty beautiful girls from all parts of the nation will be seen in this series of animated tableaux. Many art critics and stage producers have commented on the beauty of this attraction.
Actual studio production of motion pictures will be seen at the Exposition. Sixteen Hollywood studio workers will be stationed in the Exposition grounds during the world's fair, where they will produce animated cartoons and other short subjects as they are made in the Hollywood studios. The Studio will be open to Exposition visitors, who will get a first-hand glimpse of the inside of making movies. Visitors not only will see the complete production of these films, but will, also, see the finished product in a movie theater which will form part of the exhibit.
The Venetian Glass Blowers, ten skilled craftsmen from Venice, Italy, will show their unique methods of blowing molten glass into many varied forms and designs. Glass blowing is an art form from the days of the early Egyptians. It flourished during the splendors of medieval Venice, and since that time it has been handed down from father to son. The world-famous Gay's Lion Farm of El Monte, California, will be another attraction of the amusement zone. Ponies from the circus stables of Harry Wooding will play an important part in "Toyland", created especially for the children. The eyes of the show world will be on San Diego this year, with theatrical performers and producers congregating from many lands. The public will find at the California-Pacific International Exposition an unequaled array of midway shows; attractions that are of such outstanding quality that they will obtain the enthusiastic scrutiny of veteran showmen who may previously have concluded that there is nothing new under the sun."
"November 12, 1935. Record set by crowd at Exposition with 83,238; a grand total of 4,784,411 persons have passed through the gates since May 29. Ford exhibit leads at Exposition with 2,722,765; Midget Village was tops among concessions with 375,000."
text from Richard Amero, Balboa Park Research notes 1935, San Diego Historical Society